"NiCale Cruz is a true serial entrepreneur and aspiring business mogul, so business never stops for her."  RJ Frometa, VENTS Music Magazine

One of the nation's leading independent entertainment booking agents,

NiCalé (pronounced nee-sah-lay) Cruz,

is also the Founder & CEO of 25/8 the Label™,

a diverse, independent record label and

artist management and brand development company, ENT MGMT™ .

With a Bachelor's in Business Management and years of experience, NiCalé has a clear understanding of the current marketplace and

well-established partnerships throughout

the music and entertainment industry. 


For over a decade, NiCalé has collaborated with some of the most influential celebrities, including Grammy award winning artists, music producers, actors and film directors.  

NiCalé Cruz continues to expand her repertoire while always maintaining creativity and individuality.