"NiCale Cruz is a true serial entrepreneur and aspiring business mogul, so business never stops for her."  -  RJ Frometa, VENTS Music Magazine

One of the nation's leading independent entertainment booking agents, NiCalé Cruz, is now Founder & CEO of 25/8 the Label™,

a diverse, independent label for independent talent that provides music management, distribution, booking, and promotion.

With a Bachelor's in Business Management and over a decade of experience, NiCalé Cruz has a clear understanding of the current marketplace and well-established partnerships throughout the music and entertainment industry. 


For over a decade, NiCalé Cruz has collaborated with some of the most influential celebrities, including Grammy award winning artists, music producers, actors and film directors.  

NiCalé Cruz continues to expand her repertoire while always maintaining creativity and individuality.